Core Web Vitals & speed
Diagnose and fix the loading, interactivity, and layout-shift issues that frustrate users and drag down rankings.
Technical SEO that clears the path to page one.
You can have the best content in your industry and still lose if Google can't crawl, render, and trust your site. Technical SEO is the foundation everything else is built on — and it's usually where the fastest wins are hiding.
We find the issues that quietly cap your rankings — slow pages, crawl traps, broken indexing, missing structured data — and fix them in priority order, so the rest of your SEO investment actually compounds.
Why technical SEO is the foundation
Search engines can only rank what they can find, crawl, render, and understand. When technical issues get in the way — pages that won't index, a site that loads slowly, a structure that buries important content — even excellent pages underperform or never surface at all. Technical SEO removes those barriers so everything else you do can pay off.
It's also where the quickest wins often hide. Fixing an indexing bug or a crawl trap can release rankings that were stuck for months, sometimes within a single crawl cycle. That's why we usually start here before investing heavily in content or links.
What we look at, and how we fix it
A technical engagement begins with a deep crawl and audit: how Googlebot moves through your site, which pages are indexed (and which shouldn't be), how fast pages load on real devices, and whether your structured data and architecture help or hurt. We see your site the way search engines do, not just the way visitors do.
Then we fix issues in priority order — biggest impact and lowest risk first. That might mean resolving Core Web Vitals problems, eliminating duplicate or thin pages, repairing internal linking, implementing schema, or cleaning up a botched migration. Every change is tested and documented, so nothing breaks and you always know what moved.
Because platforms and content change constantly, we can also monitor technical health on an ongoing basis — catching regressions before they cost you rankings.
What's included
Everything you get with Technical SEO.
Crawlability & indexing
Make sure Google can find and index the pages that matter — and isn't wasting crawl budget on the ones that don't.
Structured data
Schema markup that makes your pages eligible for rich results and helps search engines understand your content.
Site architecture
A logical, shallow structure and internal linking plan that spreads authority to your most important pages.
Log file & crawl analysis
See your site the way Googlebot does, and fix the issues a surface-level audit never catches.
FAQ
Technical SEO questions, answered.
How do I know if I have technical SEO problems?
Most sites do — the question is whether they're costing you rankings. Common signs are pages that won't index, traffic that plateaued after a redesign or migration, or poor Core Web Vitals. A technical audit will tell you for certain.
What are Core Web Vitals and do they matter for ranking?
Core Web Vitals are Google's metrics for loading speed, interactivity, and visual stability. They're a confirmed ranking factor and, just as importantly, they affect whether visitors stay and convert. We diagnose and fix the specific issues dragging your scores down.
Will technical fixes break my site?
We work carefully, prioritize changes by impact and risk, and test as we go. The goal is to remove barriers without disrupting what already works — and we document everything we change.
Do I need to be on a particular platform?
No. We work with WordPress, Shopify, Webflow, custom builds, and most everything in between. Each platform has its own technical quirks and limitations, and part of our job is knowing them well enough to work within or around them.
What's the difference between technical SEO and web development?
They overlap but aren't the same. Developers build features; technical SEO makes sure what's built can be crawled, indexed, and ranked. We can hand your team a clear, prioritized spec to implement, or work directly in the codebase — whichever you prefer.
Is technical SEO a one-time project?
The big cleanup is usually a focused project, but technical health needs monitoring — sites change, platforms update, and new issues appear. We can handle the initial fix and keep an eye on it ongoing.
Can technical SEO help after a traffic drop?
Often, yes. Sudden drops after a redesign, migration, or platform change are frequently technical — broken redirects, deindexed pages, or lost metadata. A technical audit is usually the fastest way to find and reverse the cause.
More services
Explore the rest of what we do.
Local SEO
Be the first business on Google when local customers search "your service near me" — in your city, wherever that is. We dominate the Map Pack and take the traffic from your competitors.
Learn moreContent Strategy
Build a content engine that dominates your niche. Expert-level articles, landing pages, and topical authority that converts organic traffic into paying customers.
Learn moreLink Building
Earn editorial backlinks from publications that actually move rankings. No PBNs, no spammy outreach, no surprises. Authority compounds month over month.
Learn moreE-commerce SEO
Turn product and category pages into your hardest-working salespeople. We fix the architecture, technical issues, and content that keep online stores from ranking — and capture shoppers ready to buy.
Learn moreSEO Audits
A detailed audit that tells you exactly what's broken, what's working, and what to fix first. Delivered in a week. Yours to keep, whether or not you hire us.
Learn moreReady to grow?
Book a call with a senior Bay Area SEO strategist.
30 minutes. We'll review your site, identify the biggest opportunities, and send you a custom plan — whether you hire us or not.
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